Today, though, search engines have grown exponentially more sophisticated. While keyword use still matters, prescriptive methods like using an exact-match keyword in specific locations a requisite number of times is no longer a tenant of on-page SEO. For each of your pages, ask yourself how relevant the content is to the user intent behind search queries (based on your keyword usage both on the page and in its HTML). On-page SEO refers to optimizing both the content and HTML source code of a page. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, SEO Anomaly HTML tags (title, meta, and header), and images.
Useful on-page SEO tools
As mentioned earlier, incorporating links throughout your pages is a must, but it’s often something that’s easily overlooked. Aim to have at least 500 words per page, and format content to make it easier to read and digest with the use of headers and subheaders. It should not reflect the content verbatim as it appears on the page. Get as close as you can to the 150-character limit to maximize space and tell visitors as much as possible about your page.
Useful SEO Tools for Beginners
Besides the speed score, you’ll also get tips and hints on how to improve the site speed. They think their “link juice” will spill out to other websites and their authority will suffer. In the following chapters, we’ll go step by step through all of these factors. Here’s a list of the 12 important on-page SEO factors that have a direct or indirect influence on the success of your website.
No need to include your domain in the title – There is no need to include your domain name in the title because this is added automatically by Google. You can make use of the 70 characters to provide an accurate description of the page. An exception to this rule is when you have a strong brand that people can easily recognize. One of the great ways to see the impact of your on-page SEO activities is to track the rankings for the most important keywords. Text readability is one of the most important factors that influence the overall UX of your site. Most internet users don’t read the text on a page word by word.
Duplicate content
On-page SEO, also known as on-site SEO, is the process of optimizing webpages and their content for search engines and users. This process helps pages rank higher on Google and drive more organic traffic. Because you want search engines and users to quickly understand what the content is about. Each requires multiple tools and tasks to do them properly, but the investment, be it in time or money, can pay dividends in terms of increased rankings, traffic, and repeat visits. To optimize for E-E-A-T, create high-quality, accurate content that reflects your expertise.
Remember, you want to create content that is user-friendly because user-friendly articles perform well in search engines. Those automatically generated pages can’t be customized at all – no unique title tag, meta description, or content. So, once again, you’re left with a bunch of thin pages offering minimal value to shoppers. However, tags are useful for categorizing blog posts – so if you blog about a range of topics, this isn’t an ideal solution. This will ensure that these pages are interconnected and in turn make it more discoverable to both search engines and your users.
- The role of the H1 tag has greater significance on providing a good overall user experience than on improving SEO rankings.
- It should be super easy for anyone reading your website or one of your blog posts to share it on their own social media profiles.
- They will only rank and refer traffic to sites that offer the best experience to their users.
- Next on our list of on-page SEO activities is optimizing images.
On-page SEO can improve the overall quality of a page, and quality is the #1 ranking factor. On-page SEO is like arranging your products neatly and having clear labels (keywords) so people can find what they need inside. Off-page SEO is like getting good reviews from customers and having other stores recommend yours – it builds trust and attracts more visitors. An example of a keyword-stuffed paragraph, bolding all the target keywords.
I know, I know, this is not a technical SEO checklist, but like I said earlier, the different types of SEO are interconnected. Below are some things that should already be in place, but sometimes have glitches so they’re easy troubleshooting if your page is not performing as well as you expected. There are two types of links involved in on-page SEO—internal links and external links (also called backlinks). We shares some great intel on linking in this 10-step SEO audit, but here are the basics.