MyNiwa

Our need for a day moisturizer which has added benefits of anti-aging is here, This is a gender-neutral product and can me used by both men and women.

I would say this is my favourite texture-wise and has an incredibly smooth and luxurious spread.

The star ingredient in this product is EPHEMER which is a patented active ingredient with clinically proven results to reduce the signs of anti ageing and wrinkles.Active ingredient from ephemeral macroalgae cells for a long lasting anti-aging effect.

EPHEMER™ – First cosmetic active ingredient from macroalgae cell culture for a long anti-aging effect.

EPHEMER™ is a gametophyte extract taken from macroalgae cells grown in a laboratory and harvested at an ephemeral stage in the life cycle of Undaria Pinnatifida seaweed. This in-vitro cultivation of a cosmetic product is entirely unique.

Vitro & vivo results show Immediate & long term anti-oxidant efficacy.

After 1 hour, the anti-oxidant efficacy on the cellular free radicals is higher (-116% versus control) than a common sporophyte seaweed extract of Undaria Pinnatifida (-71% versus control) After 1 hour, the anti-oxidant efficacy on the mitochondrial free radicals is specific (-100% versus control). The common seaweed extract (sporophyte) of Undaria Pinnatifida has no efficacy.

After 5 days, EPHEMER™ confirms its anti-oxidant efficacy on the mitochondrial free radicals (-36% versus control). EPHEMER™ boosts the energetic yield.With EPHEMER™ after 5 days, the energetic yield is 24% higher on senescent cells versus non treated senescent cells.

After 8 days, EPHEMER™ preserves mitochondrial DNA, which is essential for proper mitochondrial function. Mitochondrial DNA are also called ‘Eve’s Genes’ since they are inherited solely from the mother. After 8 days, increase of catalase, as a detoxifying enzyme that contributes to fight against a large spectrum of free radicals. This property has been confirmed through in-vivo testing.

After 28 days, IN VIVO the skin shows a better ability to fight free radicals, a cause of skin aging, versus placebo.

Sporophyte is the common macroalgae form. Gametophytes are cells liberated by the sporophytes in the reproduction lifecycle, as an ephemeral stage. Gametophytes are the Source of Life for the survival of the species. In the ocean, gametophytes are unstable and not available in large quantities. In photobiorectors, gametophytes are stable thanks to specific conditions.

I like the sustainability part of this ingredient as well , We strongly believe not everything lab grown is bad..It actually reduces the stress on the environment and gives us a sustainable product when done with right intentions and right method..this is one of that product for me.

The next super ingredient is MAQUAI BERRY OIL this seasonal hard to source oil is a gem and i love it as we are nature dependent to get this oil ,We just have to wait patiently for the harvest to come we actually waited for a year to get hands on this oil.

Maqui Berry Oil helps to regenerate skin at the cellular levels, and it has antioxidant qualities that provide protection from the damaging effects of pollution and UV rays.

One of the active compounds within the oil is alpha tocopherol. This form of vitamin E is a very powerful antioxidant and protects the skin from the scavenging free radicals that attempt to mutate cells (in fact, maqui berry contains the highest ORAC [oxygen radical absorbing capacity] value of any known berry). The antioxidants prolong the shelf life of the oil, So its suitable to blend with other oils.

The oil is also high in oleic acid (omega 9) (approximately 40%), making it highly moisturizing, soothing and a great addition to therapeutic and beauty formulas for skin and hair that have lost natural hydration. Oleic acid helps regenerate skin at the cellular level, and has antioxidant qualities that provide protection from the damaging effects of pollution and UV rays. It is also attributed with helping to transport valuable, bioactive compounds to the outermost layers of the epidermis.

You need to definitely try this product and it will change your skincare for ever..

Methods of usage: Take a small amount and Apply daily after cleansing and toning. Massage into face and neck using upwards and outwards sweeping motions.

Clinically tested ingredients to reduce anti aging signs significantly.

Suitable for all skin types